Lots of people sit in TFL’s priority seats without realising that they’re reserved for those who actually need them. We have become desensitised to those bland, easy-to-ignore blue stickers.
I conducted an experiment where I used my white blind cane and stood next to the priority seats during rush hour for a month. 90% of the time, observers would look and then pretend not to notice me. And very rarely I would be offered a seat.
What we gonna do?
Let’s change behaviour and make people actually take notice of priority seats by putting thought-provoking copy on the seats, changing the seat covers and even putting text in the aisles.
TFL began trialling similar seat covers on the Jubilee Line after I made the suggestion.
