THE CONUNDRUM
Naughty Dog’s much-anticipated follow-up to The Last of Us is finally here! How can we promote the sequel using activations that appeal to both fans of Part 1 and potential new players.
What we gonna do?
PlayStation partners with SPAM to create a The Last of Us Spam range, perfectly made for the aporkalypse.
It is a range of limited-edition comic book character-branded Spam cans sold across supermarkets in Europe which expire in 2032. Scan the cans with your phone and reveal augmented reality-enabled Part II game hints and storyline snippets.
