THE CONUNDRUM
Naughty Dog’s much-anticipated follow-up to The Last of Us is finally here! How can we promote the sequel using activations that appeal to both fans of Part 1 and potential new players.
What we gonna do?
To fans of the first game, the music is an iconic character , easily recognisable by everyone.
We hire buskers across Europe to play songs from The Last of Us. Everywhere you go, you will hear the slow guitar plucks of Ellie’s theme and the Last of Us theme song.
